Application
This unit describes the performance outcomes, skills and knowledge required to build an athlete’s personal brand. It includes managing the personal brand, using social media, cyber security and leveraging the personal brand.
This unit applies to athletes in the Australian sport industry competing in a sport at a local, state or national level.
Those undertaking this unit work with the support of a coach.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish athlete personal brand. | 1.1. Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies. 1.2. Interpret athlete contracts to identify personal branding obligations and restrictions. 1.3. Reflect on personal and professional goals to define personal brand. |
2. Develop athlete personal branding strategies. | 2.1. Interpret sport-specific industry information to identify and define personal brand target audiences. 2.2. Identify opportunities to maximise personal brand exposure through media activity. 2.3. Develop personal branding strategies to promote personal brand to target audiences. |
3. Promote athlete personal brand. | 3.1. Implement personal branding strategies to promote personal brand to target audience. 3.2. Participate in media interviews according to organisational policies and procedures. 3.3. Develop and implement social media action plans according to organisational policies and procedures. 3.4. Monitor implementation of personal branding strategies to identify areas for improvement. 3.5. Adjust personal branding strategies to maximise personal brand outcomes. 3.6. Identify personal brand risks and take action to minimise personal brand damage. 3.7. Identify and act on opportunities to leverage personal brand for professional and personal gain. |
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement. | |
SKILLS | DESCRIPTION |
Writing skills to: | prepare social media content. |
Oral communications skills to: | convey personal brand information develop rapport with interviewers and supporters. |
Numeracy skills to: | interpret social media tracking metrics. |
Problem-solving skills to: | recognise and respond to personal brand risks. |
Initiative and enterprise skills to: | recognise and respond to opportunities to build personal brand. |
Self-management skills to: | meet role model expectations. |
Technology skills to: | use social media. |
Sectors
Sport
Competency Field
Participation